Onetotech.com – Zilingo Fashion Market is now officially present in Indonesia. This expansion is the second time done by Thai companies after they inaugurated their presence in Singapore. Zilingo’s operation in Indonesia has actually started since February 2017 . And not supposed that now zilingo has grown to 50 people. And now Zilingo Present in Indonesia to pamper online shopping enthusiasts especially fashion products.
To compete with similar business players, Zilingo prepares a number of marketing strategies, ranging from advertising on multiple platforms (television to online) and capturing sellers of various business scales. All that is done to increase brand awareness for the millennial generation as the target consumers.
Some of these strategies will also be supported by Zilingo’s new funding support of US $ 54 million (approximately Rp744 billion). Series C funding is led by Sofina, Burda Principal Investments, and Sequoia Capital India. Amadeus Capital also joined as a new investor.
Zilingo Present in Indonesia and Full of Confidence
Other investors who participated in this round were Tim Draper, SIG, Venturra, Beenext, Manik Arora, and Wavemaker. This round exceeded the achievement of B-series investments obtained by the company five months ago, amounting to US $ 17 million. When it reached its total with the latest acquisition, Zilingo has now received US $ 82 million.
“We are grateful to all investors for continuing to show great confidence in our team and our vision for fashion trading in the region,” Co-Founder and CEO Ankiti Bose said Friday (6/4).
According to him, Indonesia is a country with the fastest business growth compared to the other two countries. Overall, the growth of merchants who have joined has reached more than 10 thousand units, about 15% of whom are from Indonesia.
Zilingo users have reached 5 million people, 20% of them (about 1 million people) from Indonesia. The total amount of SKU owned by the company reach 2 million items with 35% percentage from Indonesia.