Onetotech.com – Google has introduced unlimited scrolling mobile search results page. Where there used to be a page number at the bottom of the SERPs and we can see now that there is a “more results” button. Tapping the button will trigger more search results to load within the same page.
This feature is not sure will be implemented correctly because it is still in trial. This is similar to what is conveyed by related parties through a twitter account that reads.
“We have tested the Infinite Scrolling Mobile Search Results feature today for more people”
We've been testing that and trying it with more people now.— Danny Sullivan (@dannysullivan) April 8, 2018
Infinite Scrolling Mobile Search Results
This may be “tested” in the broadest sense of the word, but Google will decide whether this feature is based on user feedback. Until Google confirms that this is permanent, we can only assume it is temporary.
Does Google change the definition of what it means to rank on page one? We must wait and see if this test becomes a new status quo.
Actually with Infinite Scrolling Mobile Search Results will make it easier for us to scroll and find what we need through this google search engine.
Hopefully this will be permanent and we can all feel the ease.